Creative Brief
A rebellious café for nonconformists and wild-hearted dreamers to run free.
With a brand identity that thrives on contrast—blending sharp wit with relaxed indulgence, and luxury with irreverence—Mimado challenges the definition of what a café should be. By using expressive typography, hand-drawn illustrations, and punchy statements, it invites guests to bend the rules and flip expectations. Every visit feels like a small act of rebellion, serving as a reminder that sometimes, you simply deserve to be spoiled.
Task
We were asked to work out a new structure and to provide the necessary designs.
Service
Brand Strategy, Naming, Social Media Content
Client
Mimado
Industry
Food
English 
Spanish