The brief
Defining the Ocelote Identity
Our challenge was to translate Ocelote’s design philosophy into a cohesive brand narrative. Ocelote operates as a space in constant balance and innovation, drawing inspiration from nature and the specific environment of each project. We were tasked with capturing this “mutable essence” of industrial design and articulating their core commitment: living in the present to create the future.
The task
Communicating the Ocelote Vision
As the branding agency, our mission was to build a visual and conceptual identity that communicates how Ocelote creates harmony between people and their surroundings. We accomplished this by:
Developing a brand identity that highlights Ocelote’s ability to listen to and observe nature as a creative tool.
Communicating the brand’s objective of crafting pieces that foster a deep, integrated connection between individuals and their environment.
Establishing a narrative that frames their industrial design practice as an active, intentional process of shaping the future through present-day work.
English 
Spanish