Sí Salt

Sí Salt embodies the flavors and traditions of Mexico, specifically honoring a century of artisanal sea salt extraction in Cuyutlán, Colima. The name “Sí” serves as a dual tribute: it represents the salt’s marine origins while capturing the resilient, affirmative spirit of the Mexican people—always ready to embrace challenges with a bold “yes.”

We developed the brand from the ground up, handling everything from market positioning and consumer strategy to visual identity, packaging design, and creative direction. The name “Sí” was chosen for its brevity, impact, and universal resonance, making it an instantly recognizable mark that proudly celebrates its heritage for both Spanish and English-speaking audiences.